Pride in London have launched a limited edition gin, which will help raise funds to allow the event to continue to be run for free.
Pride Gin, produced by Bohemian Brands, will launch at Harvey Nichols and Gerry’s Wine & Spirits on Old Compton Street in London from mid-June, as well as being available by the glass at bars around Soho.
Kieron Yates, gin lover and Deputy Director of Fundraising at Pride in London, said: “We’re incredibly excited to launch Pride Gin as the spirit of the Pride season and can’t wait to raise a glass with everyone at the Parade next month. Profits from each bottle or glass sold go back into keeping Pride in London free for everyone to attend, so supporting the community couldn’t be easier than getting your hands on a bottle and pouring yourself a G&T – or a rainbow cocktail. Cheers to that!”
Pride Gin is available in 70cl format in-store and online at Gerry’s Wines & Spirits with an RRP of £25, and at Harvey Nichols for £36.