Nike announces 2019 BETRUE Pride collection

Nike has announced its 2019 BETRUE Pride collection, and reiterated its support for the LGBT+ community.

Nike worked with the Gilbert Baker Estate, Baker being the original designer of the Pride flag. For the first time, the footwear, apparel and accessories all feature the icon’s original eight-color flag, as well as other meaningful “Gilbert-y” touches and symbols of Pride.

By the Numbers: How Nike is Supporting the LGBTQIA+ Community
100 percent: Nike has consistently received 100 percent scores from the Human Rights Campaign for the past 17 years
20+: The number of organizations Nike is supporting this year to advance the LGBTQIA+ community through grants administered by the Charities Aid Foundation of America
$3.6 million: The amount Nike has provided in financial and in-kind support to LGBTQIA+ causes since 2012
$1 million: The amount Converse has contributed to longstanding local and global LGBTQIA+ community partners since 2014

Nike’s statement on how it supports the LGBT+ community

The 2019 BETRUE collection will release globally on 1 June 2019.

Written by Caspar

Caspar was born in Scotland but has lived in London since he was old enough to leave home. He works on social media campaigns for some of the worlds biggest brands, and manages So So Gay in his spare time.

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