Do these companies support LGBT communities, or cash in on them?

There has been some controversy over Primark’s Pride range, which does donate funds to Stonewall, the UK’s largest LGBT advocacy organisation. However, organisers of Pride events across the country have complained they don’t benefit from any of the funds raised, notable when the items are likely to be purchased to be worn by attendees.

Primark’s Pride 2018 microsite highlights that

20% from full-price Stonewall-marked products will be donated directly to the charity Stonewall, supporting ACCEPTANCE FOR EVERYONE.

Wagamama have a lovely ‘Make it Rainbow’ campaign with a message about love being accepted everywhere, ‘just like currency’ (which, uh, is not accepted everywhere).

Guy Lodge on Twitter

I’m not sure Wagamama completely understands currency.

Good news for noodle fans – their website states

This year we’re bringing the rainbow into our restaurants. find a rainbow bench in London, brighton, birmingham, manchester + edinburgh. we’ll be donating all profits from the sale of steamed buns on these benches all year to local pride charities #makeitrainbow

The BBC notes that clothes for both H&M, Levi and Disney’s Pride ranges are made in countries where being LGBT is illegal.

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