The Spice Girls musical, which was universally panned by critics, has been given its closing notice, and will play its final performance towards the end of June.
It's a bitter blow for the entire production team and cast, who have worked through numerous re-writes and changes to the show, in order for the musical to have a longer shelf life than predicted.
The show, which is written by Jennifer Saunders, and produced by Judy Craymer of Mamma Mia fame, has suffered a number of setbacks since its opening just seven months ago. The press night reviews damned the show, with The Guardian calling it a 'huge disappointment', whilst The Telegraph said it had 'absolutely no redeeming features whatsoever'.
In a press statement issued this morning, Judy Craymer said, 'It is with a heavy heart that we’ve had to make this very difficult decision to post closing notices for this original show which is blessed with one of the most brilliant casts currently on the West End stage. We set out to create a contemporary story that truly reflects our time; to take a satirical look at the underbelly of a TV Talent show and the chaos that ensues for a mother, her daughter and their friends, a theatrical event to embrace all generations both on and off the stage. Testament to that achievement is the standing ovation at every performance from an audience of families and friends all enjoying a great night out. The show has evolved since we first opened and is now brighter, lighter and funnier, but despite the wonderful audiences and extremely positive feedback we just can’t make it work. I'm so proud of everyone involved in this production. Viva Forever! may be taking it’s leave for now in the West End but the legacy of Spice Girls will never fade.”
The Spice Girls said, 'We want to thank the cast and all the fans for their support, and although Viva Forever! won't continue in the West End we are thrilled that the thousands of people who came to the show had as much fun as we did.'
The musical had extended booking until February 2014, although cast members were told yesterday (May 1), that the show had posted its closing notice and will end of 29 June 2013. According to The Daily Mail, the show will have made a loss of nearly £5 million.
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