One of the great things about Twitter, aside from flirting with boys, is the ease with which you are introduced to new music; excellent new music at that. Case in point is one-woman-band, Sophia Somajo, a super talented lady hailing from Stockholm, Sweden.
Musically speaking, Somajo’s sound is electronic, synth-fuelled pop with quirky yet powerful vocals from the lady herself. She writes and composes all the songs on her laptop, but they are all highly polished affairs that belie their humble, home-spun roots. Somajo’s lyrics are often insightful, but also occasionally tinged with humour; they are undeniably her own words.
Somajo has been flying under the radar for a while now, releasing her début album, The Laptop Diaries, back in 2008. In the interim, a couple of excellent singles have seen the light of day (including the sublime ‘Wristcutters, Inc.‘), though an album failed to materialise. While working on her own music, she has also contributed material for other artists, including the track ‘Time Machine’ for the album Body Talk, by fellow Swede, Robyn.
Towards the end of 2011, Somajo rebranded herself under the contraction, Soso, while releasing the single ‘Who’s Gonna Love Me?’. It appeared that Somajo had managed to get signed to a music label, as magazine articles started to pop up about this ‘new’ artist getting set to release her début album.
Subsequently – nearly four years after she released The Laptop Diaries - Somajo tweeted that she had apparently lost her mind and was in fact releasing her new album, That Time I Dug So Deep I Ended Up In China, for free, via The Pirate Bay. She later had to update this to SoundCloud, such was the demand on the download link at The Pirate Bay that many users were getting failed downloads; I’m still having flashbacks to that stressful half-hour.
It’s an unusual way in which to release a second album, but the excellent news is that if the name Sophia Somajo or Soso is new to you, you can now check out an album of hers entirely for free. At barely 35 minutes in duration, it is a short but sweet affair. Stand-out tracks are the singles ‘Who’s Gonna Love Me?’ and ‘Happy People’, but with its more experimental flavour encompassing a number of instrumental tracks, the whole album flows exceptionally well. The only pity is that ‘Wristcutters, Inc.’ wasn’t included, though I guess you can’t have everything.
One hopes that this risky move will work in Somajo’s favour, especially since other artists have found making their music available for free reaps rewards. For example, American pop artist Simon Curtis released his début album, 8bit Heart, for free, building a fan base hungry for new material. As such, when Curtis subsequently released its follow-up, R∆, through iTunes, his fans were more than willing to pay for it.
By means of further promoting the album, Somajo has made a video for the aforementioned track, ‘Happy People’, which – like all her music – is made by her own fair hand. You can check out this video below and if you like what you hear, you can download her free album, That Time I Dug So Deep I Ended Up In China, from SoundCloud. Please note at the start of the video that it is made by Do It Yourself Bitch Productions – surely reason enough to give Soso a try?
You can find out more about Soso on her official website
Soso is also on Twitter @Soso_Official