If you have ever sung a song to someone, or had one song to you in public, then you know the concept behind this video. Except maybe with less PVC.
Paloma Faith looks immaculate in this, like a dominatrix Geisha – white feminine lace on top, but with a leather fishtail skirt at the bottom, and hair that could stop a train completed by make-up that forces you to pay attention right until the end where she bites her glossy lower lip. Dangerous combination of eyebrow pencil and shiny lipstick, that she is.
To be honest, when you listen to this song there is no other way the video could have been done. It begs for this kind of sixties soul singer vibe, with jazz band on tow. The idea has been modernized with the costume choice and the focus on red, white and black as the primary colours for the staging, something we are sure was ripped from the video for ‘Seven Nation Army‘ by The White Stripes.
Despite the fabulous grandiose nature of the music video, however, this song is incredibly simplistic in terms of the emotions it discusses. All of the videos that have come out of Paloma’s newest album have been dramatic, beautiful pictures, each one like a mini-drama meant for ITV, but is she really so afraid of her own music if she is putting this much effort into the videos?
We usually find that where the song is lacking, the video makes up for the failings, but this song is incredibly beautiful and annoyingly unforgettable (if you are wondering where you have heard it before it has been spun out on TV adverts for a while now). We love the video, and it compliments the track beautifully, but we are wondering when a stripped back and natural version of Paloma is going to be coming to the fore. Because we are sure that even seeing her un-made up will Never Tear Us Apart.
Yes that was intended to be corny.