Looking like a parody, older-sister version of herself from the video for ’212′, Azealia Banks has recently let her new video loose for the single ’1991′.
This video is simple – the singer, some funky angles, amusing props and the occasional introduction of backing dancers. However, it is still effective at drawing your attention, thanks to the glaring throw-back to the nineties, both in terms of sound as well as look – and Azealia certainly looks good.
It is refreshing to see a music video that doesn’t have a message, a story or anything in particular motivating it. It may seem harsh, but the recent MTV Music Video Awards highlighted how complex and intricate videos have become in the last ten years. For some tracks this is simply unnecessary, and we’re glad that Azealia opted for a more basic concept for ’1991′.
Comparing this to her previous video, the two are noticeably different, and there is a hint of intention in that. ’212′ showed a video of a girl, whereas ’1991′ shows a sexy young woman. For many who read this it may seem pointless to place one alongside the other, but since many more people will be doing so as a result of the fame of ’212′ it is essential it is acknowledged. Musically the two tracks are quite different, but you can tell that they are bred from the same artist, and the video reflects that thinking entirely.
There are certain moments in this video that seem influenced by other artist’s music videos – we suspect Gabrielle inspired the sections with the microphone, and we are sure that a black or mixed-race female artist has had artwork done where she is sat behind a black table in a similar fashion (please let us know if this rings a bell, as it is driving us insane trying to remember).
With rumours circulating that she is working with big names such as Lady Gaga and Kanye West, one thing’s for sure: Azealia Banks’ star is continuing to rise.
Download ‘1991′ on iTunes now.