Track Review: I AM A CAMERA – Factory Boys

I AM A CAMERA are quickly shaping up to be one of the best break-out stars of 2012. The outré pop duo have recently remixed Lana Del Rey’s sublime top ten hit ‘Born to Die’ and just this week they unleashed their fantastic new single, ‘Factory Boys’, online.

‘Factory Boys’ is based on the true story of the Dupont Twins – two teenage boys who lied and tricked their way from their home on a gas station in the US Mid West all the way to New York’s legendary Studio 54 and into the lives of the likes of Andy Warhol and Halston. Vocalist Francesca explains: ‘They went from being penniless orphans to being paid by Warhol in Quaaludes and Screen Prints to hang out with him’. Ian, the production half of the duo adds; ‘we love the story. It proves how reality can be just as amazing as any fantasy you could make’.

Over a pulsating eighties synth-pop beat, Francesca weaves a tale of Studio 54’s infamous brand of seedy glamour as she sings: ‘Watch the gasoline boys set Manhattan on fire then leave’. The grinding bassline explodes before the chorus chant; ‘The factory boys are living for free in darkness no one sees’. On top of creating a damn good electro-pop stomper, I AM A CAMERA also produced, directed and filmed the track’s video, which was shot entirely on their iPhones. Just imagine what they’ll be able to create with a major-league budget.

http://www.youtube.com/watch?v=exxtOdB-sms&feature=player_embedded

‘Factory Boys’ is released on 27 May.