Greg White checks out the new single and video by Florrie.
Singer, songwriter, drummer, and guitarist Florrie has been releasing her unique electro-pop songs as an independent artist for the last couple of years. ‘Shot You Down’ is the first single lifted from her latest EP, Late (which we reviewed in full here). It’s a fresh and unique dance affair and a wise single choice as it’s the strongest song off the EP.
There’s a great military type rhythm going on in ‘Shot You Down’ that’s surrounded by synths that swell to an abundant peaks and then float off again several times. There’s a minimal array of lyrics regarding her desire to gun down her trifling boyfriend (a bit of a trend lately as Madonna recently wielded a vengeful gun at an ex-lover in ‘Gang Bang’). The focus here is the clean, glacial-like production, with some of the lyrical refrains in the track being repeated up to ten times in a row.
Florrie’s videos always have an artsy sort of fashion-driven visual to them. This black and white video features a pouty Florrie banging on her drum kit, working the microphone, and flipping her hair in the wind in slow-motion. All the while Florrie’s face remains quite blank. While it’s a well-done effort, especially from an artist working with an independent budget, we think this video would have been a perfect chance for Florrie to branch out a little creatively. For the same budget we’re sure she’s clever enough to have come up with some sort of storyline or theme that reflected the content of the song a little bit.
Recently Florrie revealed on her website that the Late EP and ‘Shot You Down’ single would be her last releases as an independent artist; she has recently signed a deal with a major recording label. Her next release will likely be a single from a fourthcoming full-length album. We hope that her fresh brand of electro-pop is able to find a place in the mainstream market in the future.