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Terrence Higgins Trust encourages safer sex on YouTube

Terrence Higgins Trust encourages safer sex on YouTube

The sexual health and HIV charity Terrence Higgins Trust have ventured into filmmaking in their latest effort to encourage the use of condoms during sex.

Condom Moment as directed by Tom Geens and created by film company LOKI to mark the 30th anniversary of the Trust. Set to a high tempo soundtrack, the film depicts a series of couples, both gay and straight, wildly ripping each other’s clothes off in a moment of passion before sex. As the clips begin to slow down we hear the various fears running through the character’s minds:

‘If I pull out that condom he’ll think I sleep around’

‘If I can’t get pregnant then I can’t catch anything?’

These captions tail off into a muddle of whispers before the final caption hits the screen:

‘For safe, worry free sex, use a condom’

The Director of Health Improvement at Terrence Higgins Trust, Genevieve Edwards said: ‘Much of our work targets those communities most at risk of HIV in the UK, such as Africans and gay men. However, the safer sex message is just as relevant for anyone who is sexually active. Whether it’s unplanned pregnancy, an unpleasant infection, or a serious health condition like HIV, the trusty condom remains the UK’s greatest weapon against sexual ill health. As this film shows, it’s also the best way to maintain peace of mind.’

Condom Moment Still 3

There were almost 427,000 new cases of sexually transmitted infections (STIs), other than HIV, in England alone last year.

Bob Ford, producer at LOKI, said: ‘Condom Moment captures perfectly that fleeting moment when, even at the heights of sexual adrenaline, thoughts about possible risk enter people’s minds – but too often aren’t spoken. Tom Geens and his team have addressed that challenge directly and creatively in a way that LOKI hopes will make a great difference to the work done by Terrence Higgins Trust.’

There are currently over 100,000 people living with HIV in the UK, one in four of whom remain undiagnosed. In 2011, there were almost 427,000 new cases of other sexually transmitted infections (STIs) in England alone. Young people aged 15-24 remain one of the groups most at risk of STIs in the UK.

http://www.youtube.com/watch?v=G9L6w7KQNN8

About Benjamin O'Connor

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Benjamin O’Connor graduated in Fine Art from Central Saint Martin’s in 2007. Having studied Art Criticism under Libby Anson, previous editor of A-N Magazine and Author of ‘The A-Z of Art’, his interest in the field of criticism and curation began to develop into a desire to write alongside his work. Currently Benjamin is a practicing multimedia Artist, Writer and Curator.
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