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Sainsbury’s Defend Modesty Cover For Gay Magazine

Sainsbury’s defend decision to hide Attitude Cover featuring Daniel Radcliffe behind a modesty cover.

Sainsbury’s supermarket have been forced to defend placing a modesty cover over an issue of Attitude Magazine dedicated to tackling young people’s issue and homophobic bullying.  The cover, which contains a fully clothed Daniel Radcliffe, was hidden from view on a high shelf in Sainsbury’s Dalston Junction, and spotted by freelance writer Scott Bryan.

Sainsbury’s defended the decision to So So Gay. A spokesman told us, “Following feedback from customers we introduced modesty covers several years ago across a wide variety of magazines. This is to ensure no offence is caused to customers who may object to the images or the content on the covers of some magazines. The titles that do have modesty covers do so for every edition so no particular cover is ever singled out.”

They later confirmed that the titles included were Gay Times, Attitude, Loaded, Zoo, Nuts and Bizarre. Magazines like FHM, Esquire, GQ, Stuff and Men’s Health were not covered by the policy.

FHM - Not covered

Not covered up

Bryan was unimpressed by their response: “I think Sainsbury’s response doesn’t make any sense. If you compare Attitude to another magazine such as FHM you will see that they share very little in the way of sexual or top-shelf content. Attitude even removed the ‘escort ads’ at the back last year. I think the magazine is on exactly the same par as you would see with GQ or Esquire Mag, not Big Boobs Zoo or Nuts. Its just a shame as the issue with Daniel Radcliffe in has stories about homophobic abuse and advice on coming out for today’s youth. If you were unsure about your sexuality and needed some advice, would you really reach for the top shelf of a supermarket?”

Some twitter users  expressed their disappointment with the decision:

[blackbirdpie url=”https://twitter.com/#!/CreamTees/statuses/171618213333958656″]

So So Gay reader Holly Brockwell told us, ‘This is so disappointing. I’ve never seen an offensive ‘Attitude’ cover, but I’ve been plenty offended by FHM over the years. Do Sainsbury’s truly believe a man’s torso is outrageous? If so, they’d better start covering up every edition of ‘Men’s Health’, among others.  I think the implication is that a man’s body is offensive when viewed through the lens of gay sexual desire. And that offends me more than any cover photo could.’

 

 

Comments

comments

62 Comments

  1. daryncarter

    20 Feb 2012 at 18:01

    @SainsburysPR loved u for tiger bread -not a fan of this: Sainsbury’s Defend Modesty Cover For Gay Magazine – http://t.co/RprmVJ7u @SoSoGay

  2. nick_gc

    20 Feb 2012 at 18:02

    I think it’s the case they’ve not reviewed the magazine contents for a long time though some of the covers have been a bit “on the line” such as the Harry Judd cover with a full on crotch shot you could question as being something that should be covered up.

  3. daryncarter

    20 Feb 2012 at 18:03

    @SoSoGay Trying to get an issue of GT last month I noticed both Attitude and GT had been stacked upside down and covered in local Tesco

    • SoSoGay

      20 Feb 2012 at 18:12

      @daryncarter It seems to be happening left, right and centre. Men’s Health has a semi naked man on the cover – you dont see that upside…

    • SoSoGay

      20 Feb 2012 at 18:13

      @daryncarter It seems to be happening left, right and centre. Men’s Health has a semi naked man on the cover – that’s never upside down ^JB

      • JonBradfield

        20 Feb 2012 at 18:23

        @SoSoGay there is a VERY different tone in the topless photos of Mens Health and some Attitude covers. http://t.co/capAAFAY

        • SoSoGay

          20 Feb 2012 at 18:30

          @jonbradfield You are using a cover from 3 years ago to justify that argument? Maybe times have changed? ^JB

        • JonBradfield

          20 Feb 2012 at 18:33

          @SoSoGay I’m not justifying. Here’s one from 2010 http://t.co/h0iyP8YL

        • JonBradfield

          20 Feb 2012 at 18:34

          @SoSoGay and this from October 2011 http://t.co/20UDIYqh

        • JonBradfield

          20 Feb 2012 at 18:43

          @SoSoGay So no, I’m not only using a cover from 3 years ago – have made a more nuanced response online.

        • SoSoGay

          20 Feb 2012 at 18:45

          @jonbradfield The Sex Issue is more understandable, but Daniel Radcliffe fully clothed? Not so much ^JB

        • SoSoGay

          20 Feb 2012 at 18:48

          @jonbradfield So is this a change you would like to see in @AttitudeMag or Sainsbury’s then? As a consumer, of course :) ^JB

        • hollybrocks

          20 Feb 2012 at 18:48

          @JonBradfield @SoSoGay And that’s different to this how? http://t.co/ATmjO4do

        • HoMoFo

          20 Feb 2012 at 18:48

          @JonBradfield @SoSoGay I agree, Attitude should stop taking this holier than thou approach, when 10 out of 12 months it uses nudity to sell.

        • JonBradfield

          20 Feb 2012 at 18:49

          @hollybrocks @Sosogay agree with that Holly, FHM can be as explicitly sexy as Attitude, so yes that’s inconsistent.

        • SoSoGay

          20 Feb 2012 at 18:50

          @homofo @jonbradfield Maybt it would be good to bring @AttitudeMag in on this debate? ^JB

        • hollybrocks

          20 Feb 2012 at 18:51

          @JonBradfield @Sosogay Exactly. I’ve never seen FHM covered in Sainsbury’s. Straight sexuality is fine for kids, gay not so much apparently

        • narcodia

          20 Feb 2012 at 18:54

          @hollybrocks it’s a joke.. Men’s Health parades scantily clad men but introduce ‘gay’ into the title and suddenly it’s not ok

        • hollybrocks

          20 Feb 2012 at 18:56

          @narcodia @jonbradfield @narcodia They can’t have it both ways. If it’s nudity that offends, cover Men’s Health. If it’s sexual intent, FHM!

        • JonBradfield

          20 Feb 2012 at 19:00

          @hollybrocks @Sosogay it was using the Daniel Radcliffe as an example that I thought was very disingenuous.

        • JonBradfield

          20 Feb 2012 at 19:01

          @hollybrocks @narcodia There is a HUGE difference between a Mens Health topless cover and the kind you get on Attitude.

        • ChelleeMarschal

          20 Feb 2012 at 19:02

          @hollybrocks A lot of naked sexy brunette you can find here!! The best nudity pics!! http://t.co/DorgqQ3G #porn

        • narcodia

          20 Feb 2012 at 19:27

          @JonBradfield yeah ok you’re right :-) .. But Attitude is not much different from FHM@hollybrocks

  4. scottygb

    20 Feb 2012 at 18:04

    @liamwaterloo @SoSoGay cheers thank you m’lords

  5. JonBradfield

    20 Feb 2012 at 18:18

    This is largely a case of their having a broadbrush policy to cover up the mag every issue as they do for nuts etc rather than deciding issue by issue. So an innocuous cover like the Radcliffe one this gets hidden without reason.

    You can’t cry homophobia on the evidence here: many of Attitude’s covers ARE sexualised (google atitude magazine and see the images that crop up) in a way that is as least as much Nuts as it is Mens Health. In fact Mens Health is an interesting comparison – almost identical lack of clothes often on the cover model, yet with far less sexual intent.

    So they’re clumsy, and arguably prurient, and this is also perhaps to ignore the difference in tone, role and pose between women on Nuts and Men on Attitude (etc). It’s a tricky one too in that a woman in her bra is clearly undressed, as she has underwear showing; whereas a man with his top off can be a highly sexualised image or utterly unsexual depending on other aspects of the photo.

    Anyway: by covering up Radcliffe from the eyes down, it lets you pretend he’s naked :)

    • GreySombrero

      20 Feb 2012 at 18:29

      @JonBradfield I used to think Ireland was conservative, but clearly I was wrong. Easons Athlone (large town but certainly not a cosmopolitan city) stock Attitude, GT and DNA (And if you’ve seen some of their covers you’ll know they leave very little to the imagination) in the mens section at eye level with no modesty cover beside the likes of GQ, Mens Health & Fitness and bodybuilding mags.

  6. adebradley

    20 Feb 2012 at 18:34

    @jayirichardson @SoSoGay thanks Jay.

    • jayirichardson

      20 Feb 2012 at 18:41

      @adebradley No problem.

  7. technicalfault

    20 Feb 2012 at 18:40

    @adebradley @SoSoGay @scottygb I think we need to get Lily the 3 year old on this.

  8. dafyddplymouth

    20 Feb 2012 at 22:11

    @DanWs_tweets @sainsburys I totally agree! This is disgusting it send out the message if you gay you must hide it! Get a grip Sainsburys

  9. MikeDalgarno

    21 Feb 2012 at 01:24

    This is why I will never support stores such as @sainsburys. Unfortunately, I have seen this behaviour in many stores. Instead, I drop my shopping and leave…afterall I am not welcome

  10. Kerrian

    21 Feb 2012 at 09:38

    if I see modesty covers on Attitude but not on nuts or the like I remove or swap them. simple militant gay here.

  11. Calliedog7

    21 Feb 2012 at 09:43

    @Kantian3 @SoSoGay So how do they feel about showing lesbian’s breasts?

    • Kantian3

      21 Feb 2012 at 09:56

      @Calliedog7 @SoSoGay That’s likely alright if in a publication aimed at straight men!

      • Calliedog7

        21 Feb 2012 at 11:11

        @Kantian3 @SoSoGay I wonder if I should tell them I won’t be shopping there until they changed their attitude (no pun intended)

      • Calliedog7

        21 Feb 2012 at 11:13

        @Kantian3 @SoSoGay How about I go into my local Sainsbury’s and move the mags to a lower shelf?

        • Kantian3

          21 Feb 2012 at 11:16

          @Calliedog7 @SoSoGay I think that would be a great idea! #SainsburysCensorsGayMagazines

  12. AceAshwell

    21 Feb 2012 at 10:59

    @scottsullivan86 so get yourself to the cricket today in dubai#factor50

    • scottsullivan86

      21 Feb 2012 at 12:34

      @AceAshwell too busy shopping!

      • AceAshwell

        21 Feb 2012 at 12:35

        @scottsullivan86 cricket on until 10pm !

        • scottsullivan86

          21 Feb 2012 at 12:40

          @AceAshwell biggest mall in the world, open until midnight!

        • AceAshwell

          21 Feb 2012 at 12:43

          @scottsullivan86 sounds like#hell

  13. scottsullivan86

    21 Feb 2012 at 12:34

    @iwontbelost Dalston could not be more gay either!

  14. sainsburys

    21 Feb 2012 at 12:57

    @DanWs_tweets Hi, we introduced modesty covers several years ago across a variety of magazines in line with PPA guidelines to ensure no…

  15. sainsburys

    21 Feb 2012 at 12:57

    @DanWs_tweets … offence is caused. The titles that have modesty covers do so for every edition so no particular cover is singled out…

  16. sainsburys

    21 Feb 2012 at 12:57

    @DanWs_tweets … Any magazine’s cover can be reviewed if content changes are made, which has happened in some instances. Fraser.

    • DanWs_tweets

      21 Feb 2012 at 17:56

      @sainsburys still doesn’t explain why fhm with partially naked women is allowed?

  17. sainsburys

    21 Feb 2012 at 13:00

    @dafyddplymouth Hi, we introduced modesty covers several years ago across a variety of magazines in line with PPA guidelines to ensure no…

    • dafyddplymouth

      21 Feb 2012 at 13:03

      @sainsburys hi thank you for replying my main point is that fhm!Considered a ‘lads mag’ is not covered but has people showing more fleshetc

  18. sainsburys

    21 Feb 2012 at 13:00

    @dafyddplymouth … offence is caused. The titles that have modesty covers do so for every edition so no particular cover is singled out…

  19. sainsburys

    21 Feb 2012 at 13:01

    @dafyddplymouth … Any magazine’s cover can be reviewed if content changes are made, which has happened in some instances. Fraser.

    • dafyddplymouth

      21 Feb 2012 at 13:04

      @sainsburys why has fhm not been covered or cosmopolitan when they have a sex issue etc? If all magazines that come under this heading…..,

    • dafyddplymouth

      21 Feb 2012 at 13:05

      @sainsburys covered I would understand if other major retailers do. It cover this magazine ie tesco,whsmith among others? Why do sainsburys?

  20. sainsburys

    21 Feb 2012 at 13:03

    @MikeDalgarno Hi, we introduced modesty covers several years ago across a variety of magazines in line with PPA guidelines to ensure no…

  21. sainsburys

    21 Feb 2012 at 13:03

    @MikeDalgarno … offence is caused. The titles that have modesty covers do so for every edition so no particular cover is singled out…

  22. sainsburys

    21 Feb 2012 at 13:03

    @MikeDalgarno … Any magazine’s cover can be reviewed if content changes are made, which has happened in some instances. Fraser.

    • MikeDalgarno

      21 Feb 2012 at 13:10

      @sainsburys so basically you are saying that being gay is wrong. FACT. I understand if it’s a sex issue but it’s not. It’s about homophobia

    • MikeDalgarno

      21 Feb 2012 at 13:12

      @sainsburys although when Cosmopolitan do their naked issue no modesty covers are used. THIS says a lot about the company’s attitude

    • MikeDalgarno

      21 Feb 2012 at 13:23

      @sainsburys I’m curious to know what’s difference from a magazine talking gay lifestyle from a magazine talking about straight lifestyle?

  23. JEPJEP

    21 Feb 2012 at 19:43

    presumably this is up to local managers on an individual basis as to whether they implement this as the cover never seems to be obscured in my local Sainsburys.

  24. GingeVintage

    21 Feb 2012 at 20:06

    @mydadisloaded @dalstondin That’s a joke! Im more offended by home & garden #scruff

  25. Bruce_Sato

    21 Feb 2012 at 20:07

    @mydadisloaded no one wants their kids catching gay off the magazines right?

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