Lee Williscroft-Ferris finds very little to shout about in Madonna’s new music video.
Madonna has today unveiled the video for ‘Turn Up The Radio’, the third single to be released from her number one studio album MDNA. Shot in the middle of her world tour, the video is set in Florence and features a rather skimpily-clad Madge racing through the streets in an open-topped car, enticing a harem of not-altogether-unattracitve lovelies to ride with her. Sound familiar? The same formula was used to brilliant effect in the promo for the majestic track ‘Sorry’, from the seminal 2005 album Confessions On A Dancefloor. Sadly it doesn’t work as well this time around.
Continuing a well-oiled theme in Madonna’s music videos, the clip begins with the singer emerging from a hotel and getting into a waiting car – looking visibly stressed by the reporters and photographers jockeying for her attention. Predictably, the chauffeur is then asked to ‘turn up the radio’ to block out the cacophony of clicks, flashes and heckles from the street.
Complete with designer shades (presumably Italian) and 1960s-style blonde hair, the 53-year-old ‘Queen of Pop’ frankly looks exhausted. Ignoring the fact that we would have preferred ‘Gang Bang’ or ‘Addicted’ to be released as a single, the fatal flaw in the video for ‘Turn Up The Radio’ is that no one in it – including the lady herself – appears to care that much. The five-minute video fails to harness the energy of the Martin Solveig-produced track and feels very much like an after-thought during what is admittedly an extensive tour.
Take a look for yourself and see if you agree with our thoughts.